FEI Microscopes

FEI makes high-resolution microscopes used by universities and professional research facilities. To promote its relationship with Wageningen University, FEI created a lobby installation piece with video loops that highlighted the artistry and discovery found within the oddly beautiful imagery captured at such high resolutions.

My team overcame the challenge of working only with still images supplied by FEI by creating a first-person feel of diving into the world of the minute, using several transitions and motion effects.

Process and project deliverables included:

  • Concepting
  • Storyboards of key frames in sequence
  • Final video for use on-site

YEAR
2011

SERVICES
Creative Direction
Art Direction
Team Management