Sharp Solar

In preparation for a trade show, Sharp Solar wanted to tell the story of how quickly and easily their SunSnap residential solar panels could be installed. Typically installation of solar panels is a difficult and time-consuming process, but SunSnap panels are unique, with novel fasteners that snap together and a framework that requires less roof drilling so that installers can potentially install panels at several job sites per day. Sharp Solar expected skepticism of how quickly their revolutionary panels could be installed, and needed a way to prove their claims.

My team conceived an interesting and impactful way to highlight Sharp Solar’s value proposition:  attempting a world record for installation speed, certified by Record Setter.

We created a video showing a team of installers in action, going for the world record. It was just the second time this team had installed SunSnap panels, but they set the record on their first try, giving us a video that was a trade show success.

Process and project deliverables included:

  • Concepting
  • Storyboarding
  • Scripting
  • Video shoot management
  • Post-production design

YEAR
2012-2013

SERVICES
Creative Direction
Copywriting
Storyboarding
Art Direction
Team Building and Management
Video Production Management
Vendor Management