I worked with Target on many projects, including a microsite for their in-house chocolate brand Choxie, a digital circular ad, and a wide range of concepts to support promotions with third party brands. The concepts here were some of my favorite Target projects, as they involved blue-sky thinking and group concepting.
My team came up with a range of ideas around promoting a Target tie-in with the Speed Racer movie. We also developed concepts supporting Target’s Archer Farms brand, and a Design For All celebration, among others.
Process and project deliverables included:
- Visual illustration of concepts
- Logistics planning