Wacom products are indispensable tools for anyone who needs to express his or her creativity. Everyone from casual iPad users to automotive designers use Wacom products. For the next-gen launch of Wacom’s flagship Cintiq line and Intuos2 pen, I collaborated with Wacom’s global consumer marketing team, in-house brand managers, and visual designers to create product pages highlighting the benefits of these new products.
After creating product landing pages that led visitors through features and benefits of the new products, we translated these mini-sites into eleven languages for a successful global launch that exceeded Wacom’s expectations.
As a follow up, we created a series of how-to videos for Intuos2 and Bamboo styli to support new Wacom customers with the setup of their new tools.
Process and project deliverables included:
- Content strategy for landing pages
- UXD and wireframes
- Visual design for website
- Language translation management
- Video production managment
- Video style boards
- Set styling
- Post-production direction