Iconic brand Wrangler wanted a redesign of their website to appeal to a younger and more urban demographic, while still remaining true to the brand’s Western heritage.
To accomplish this, I led a team in the development of a new site design featuring stories of true Western characters to give the site authenticity, merchandised shopping areas to feature modern takes on the Western spirit, and culturally-relevant content shared through a social trading post to connect with the community.
Process and project deliverables included:
- Team building and resource planning
- Content strategy for website
- Co-design of UX model, wireframes
- Co-design of visual design of site